Product-Management & Maintence

At GreenTuple we follow three generic perspectives in the product development. The proven methodology gave birth to our first application We pushed our expertise further by developing the application into MVC with SQL Server 2012 and hosted on Windows Azure platform.

GreenTuple considers each of your goals unique and treat them with exclusive solutions developed by our experts. A team of experienced and expert consultants and engineers work closely with clients to ensure the uniqueness of the solution. Our methodology consistsof the following steps,

Idea Generation

Idea Generation starts with a brainstorming session which includes SWOT (Strenth, Weakness, Opportunities, and Threats). The brainstorming expands to areas like,

  • Trends (Market and Consumer)
  • R & D
  • Competitors
  • Focus groups
  • Workforce
  • Corporate spies
  • Ethnographic methods like user patterns and methods

Idea Screening

Idea screening zoom the expertise and resources to the right idea among the range of ideas. Our screening team questions each idea based on certain parameters like,

  • Customer benefit
  • Size and growth of target market/segment
  • Competitive pressure
  • Technical feasibility
  • Profitability

Such a comprehensive screening process enables the client to allocate resources effectively.

Idea Development and Testing

Development and testing are a primarily a brainstorming session where experts develop the marketing and engineering tools of your screened idea. This process gives shape and sharpness to the product from the abstract idea through certain tools.

  • Product benefits
  • Product features
  • Consumer reactions
  • Cost effectiveness
  • Intellectual property issues and patents
  • Feasibility through virtual computer aided rendering and rapid prototyping

Business Analysis

Business analysis made by an expert team builds estimates of the following parameters,

  • Selling price based on competition and customer feedback
  • Profitability and breakeven point
  • Sales volume based on the size of the market and tools like Fourt – Woodlock equation

Beta Testing and Market Testing

Based on the estimates of business analysis, the market testing team puts forward a prototype of the product. The comprehensive mock up performance analysis covers various phases of the product development. These phases help the product development team to make necessary amendments and improvements to the product features. A few important features of Beta testing and marketing testing are,

  • Product and packaging test in various conditions
  • Customer focus group interviews
  • Trade show exposure
  • Initial selling of the product in a carefully selected test market

Technical Implementation

GreenTuple considers resource allocation and technical implementation give flesh and blood to every goal. Since this is very closely related to quality control and maintenance, the product development phases depend heavily on resource allocation and technical implementation team. The key features are,

  • Confirmation of quality management system
  • Resource estimation
  • Requirement publication (Preparation & publishing)
  • Technical communication (Preparation & publishing)
  • Engineering operations planning
  • Department Scheduling
  • Supplier collaboration
  • Logistics planning
  • Program review and monitoring
  • Contingencies (What if) planning


Now that your idea has taken a tangible product form, we think your product should land on a unique place in the competitive marketplace. The launching process of product consists of multifaceted operations designed to push the visibility of your product among competitors. We zeroed in,

  • Promotional campaigns converging various platforms
  • Saturated distribution channels
  • Feedback surveillance

New Product Pricing

GreenTuple insists on a product pricing strategy that can influence revenue and profit of your business in the future. The key factors in product pricing strategy are,

  • Internal and external value analysis
  • Competitors and competing technologies
  • Differing values segments
  • Fixed and variable product costs